Marketing Brief Name * First Name Last Name Email * What is your brand selling or providing? Who is your target audience? What do you want them to do? * How do you want them to feel? * What does success look like for you? Through what means is your voice conveyed (website, social media, print advertisements)? What is unique about your brand? Thank you! Brand Persona Name * First Name Last Name Email * If your brand persona was a tv show, which would it be? * Select an option SNL Sex and The City (funny to your specific audience) Late Night with anyone who used to be on SNL CSI A Frontline documentary If your brand persona was meeting someone new, how would they greet them? * Select an option ’Sup. Hey, y’all. Hi! Hello, it’s a pleasure to meet you. A deep bow or curtsy. If your brand persona was going to a party, what type of party would it be? * Select an option Pizza and beer Casual wine-and-cheese affair Themed party with costume required Business suit Black tie If your brand persona was making a movie, what type of movie would it be? * Select an option French New Wave (no plot, all vibes) War drama Romantic comedy Documentary Biography Bonus Question: If your brand persona was a celebrity, any idea who it would be, and why? Thank you!